The primary concerns of a newly-established online business are building credibility and driving site traffic. There are many methods to use: paying for ads, submitting site maps, SEO and article marketing, to mention a few.
Article Marketing is creating original articles about your trade and publishing them online through various article directories. Part of the article is a resource box where author information: name and website link, can be found. Article marketing is a good method to use, whether you provide a product or service. Here are the top five benefits of article marketing.
Establish you an expert on your niche. The articles you submit and publish provide helpful tips about your products or services, allowing you to share knowledge and provide solutions to your readers. This establishes you as an expert on your niche, eventually, building your credibility.
Helps pre-sell the product/service. Before anyone buys a product or avail of a service, they would want to know more about the product/service. They eventually turn to search engines and article directories to read related articles. Since your article is not a sales pitch, your readers are more likely inclined to buy your product or avail of your service, thus pre-selling.
Increase Site Traffic. If you include a teaser on the resource box and or write your content in a way that will make your readers want to know more about your product/service, your readers will visit your site. The more readers you have, which is the case in article directories, the more people will visit your site.
Increase ranking with search engines. Article directories allow publishing of your articles on other websites as long as the whole article including your resource box is unchanged. If you create quality and solid content, your readers would want to share your article by putting it up on their site. The more people use your articles, the more links to your websites there are. Ranking with search engines is determined by the number of quality links to your website.
Article marketing is free. Article directories offer free membership. The only investment you need is time to create your quality and original content.
Article Marketing is creating original articles about your trade and publishing them online through various article directories. Part of the article is a resource box where author information: name and website link, can be found. Article marketing is a good method to use, whether you provide a product or service. Here are the top five benefits of article marketing.
Establish you an expert on your niche. The articles you submit and publish provide helpful tips about your products or services, allowing you to share knowledge and provide solutions to your readers. This establishes you as an expert on your niche, eventually, building your credibility.
Helps pre-sell the product/service. Before anyone buys a product or avail of a service, they would want to know more about the product/service. They eventually turn to search engines and article directories to read related articles. Since your article is not a sales pitch, your readers are more likely inclined to buy your product or avail of your service, thus pre-selling.
Increase Site Traffic. If you include a teaser on the resource box and or write your content in a way that will make your readers want to know more about your product/service, your readers will visit your site. The more readers you have, which is the case in article directories, the more people will visit your site.
Increase ranking with search engines. Article directories allow publishing of your articles on other websites as long as the whole article including your resource box is unchanged. If you create quality and solid content, your readers would want to share your article by putting it up on their site. The more people use your articles, the more links to your websites there are. Ranking with search engines is determined by the number of quality links to your website.
Article marketing is free. Article directories offer free membership. The only investment you need is time to create your quality and original content.
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